Your Marketing Strategy,
with growth built in.

What gets measured gets improved.

Success in doesn’t happen by accident. Just as a house requires a blueprint, a website and marketing system need careful planning, clarity, and strategy. We’ll show you how to replace “random acts of marketing” with a structured digital strategy that delivers measurable growth.

Strategy before tactics.

Many businesses jump straight into tactics—social posts and ads without a strategy, leading to wasted time and poor results.
Tactics are the tools and actions you take in marketing to grow your business, but before that you need a strategy of when and how to deploy them. Strategy always comes before tactics.

We use our Lighthouse growth system to find out what and when to deploy best for your business.

A marketing roadmap built for growth

Your business needs a marketing strategy that delivers real results, not just ideas on paper. At TASK Agency, we focus on practical strategies designed to move your business forward.

Whether you are launching a new service, strengthening your brand, building a stronger pipeline or aiming for a better return on your marketing investment, our team creates a clear route to growth. We turn business goals into focused marketing actions that generate measurable outcomes.

Ready to plan the next stage of your growth?

Strategy led by experienced marketers

We combine practical marketing experience with creative and digital expertise. We look at your business from every angle, aligning brand, messaging and marketing activity so every campaign supports your wider goals.

Built to generate measurable results

Everything we do is designed around performance. We research your audience, analyse your market and test different approaches so your marketing activity consistently delivers leads, engagement and growth.

Aligned with your brand and your budget

Your marketing strategy should support both your brand identity and your financial goals. Whether you need a one off strategic plan or an ongoing partnership, our recommendations are practical, cost effective and built for long term impact.

“We couldn’t be happier with the work Steve, Sarah and the team at TASK did and the results the achived for us. We launched our new travel site with a social media campaign that was not only effective but got people talking. I have also loved that whenever we have a problem, they are always really quick to help.”

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Book a digital strategy workshop here.

Our workshops usually take about three hours, with an additional hour reserved as a buffer. This gives us flexibility for deeper discussion or extra focus where needed, while keeping the session efficient and respectful of your time. We ask that all key stakeholders be present for the workshop.

After the workshop, you’ll receive a 12-month plan for your marketing with execution plans. You can either engage us to roll it out or do it yourself. If you choose to work with us, we’ll deduct the price of the workshop from our fee.

FIND OUT MORE

The workshop is £960 +VAT and delivered online via video call or in person if within 50 miles of Northampton.

We will get in touch to arrange a date and time for the workshop.

Frequently Asked Questions

What will the Marketing Strategy Workshop involve?

Goal Setting

  • Goals provide direction and avoid wasted effort.
  • Use the SMART framework: Specific, Measurable, Actionable, Realistic, Time-based.

  • Where do you want to be? Goals are essential in providing direction and avoiding wasted effor

  • Adopt a filtering question (e.g., “Will this help generate more revenue?”) to prioritise tasks.

Identify Your Target Audience

  • Define a buyer persona: demographics, goals, frustrations, behaviours.

  • Focus on the 20% of customers that bring 80% of the revenue

  • Understanding your audience helps design better content, sales strategies, and customer experiences.

Marketing Plan (3 pages max)

  • Simple, shareable, actionable.
  • Divided into Before (prospects), During (leads), and After (customers).
  • Covers targeting, messaging, channels, lead capture, nurturing, conversion, experience, lifetime value, and referrals.

Define the Customer Journey

Map the four stages:

  1. Awareness – SEO, Google Ads, visibility.

2. Consideration – clarity of information, reviews, trust signals.

3. Decision – user-friendly site, calls-to-action, clear value.

4. Loyalty – delight customers, repeat business, referrals.

Website Sitemap

  • Plan your website structure before building.
  • Align pages to customer journey stages.

Identify Your Target Audience

  • Create a 12-month digital roadmap to stay on track.
  • Each month, focus on 1–2 priority items with the biggest impact.
  • This keeps the team aligned and prevents distraction from shiny new tactics.